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The 60/60 Farce
[under construction - be patient]
This article will be posted soon. Long story short... The
old rule of 60/60 is outdated and has been proven wrong using state of the
art laser optics and computer analysis with a concentrated emphasis on
light return. The concept is that a diamond with a 60% Total Depth
and a 60% Table Diameter automatically had Crown and Pavilion Angle
measurements which would result in optimum light return. The reality is
that the concept of 60/60 is nothing more than a marketing gimmick for the
simple minded. We have seen 60/60
diamonds with overall proportions ratings as high as AGS-2 Very Good and
as low as AGS-10 Poor... Considering the fact that a diamond with a
proportions rating of AGS-4 Good has a light return of about 70% we don't
think you want to put a diamond with a proportions rating of AGS-9 Poor on your fiancées finger.
Although we purchased the rights to use the ice graphic on the front
page of our web site that features a diamond cut like a 60/60 because
well... we thought the graphic was cool and that's what the designer
used. Anytime you're in the mood to make us a fresh graphic with a
diamond drawn to ideal proportions we're all about it - personally,
we're not that talented.
This is a
page from our original site, please click
here to visit our current site!
If you are looking for optimum visual performance and simply don't have
time to sift through a thousand diamonds cut to non-ideal proportions in
hopes of finding the few that perform, then save yourself some grief and
focus
on diamonds with Zero Ideal Cut Proportions. The average light return for
a Zero Ideal Cut Diamond is somewhere in the range of 96% and 98% where the average
light return for an AGS-10 Poor is around 40% with 60% leaking out the
sides and bottom of the stone... We don't waste our time with the 60/60
concept because it's an obsolete idea that is often promoted by retail jewelers
and diamond dealers who simply don't want to take the time to deal with
precision.
May we help you find the diamond of your dreams?
Send us an email diamonds@niceice.com
and tell us what you are looking for.
Or give us a call at 206.319.8152 or Toll Free 877.844.5443
Copyright © 1996 - 2009 Nice
Ice, Inc.
AGS®
is a registered trademark of the American Gem Society (702) 255-6500
GIA® is a registered trademark of the Gemological Institute of America
(760) 603-4000
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