What is the most popular diamond shape?

Have you ever wondered whether you’re on the right track in terms of what shape diamond you intend to buy? Perhaps wondered what other people are buying? This graphic provided by Ritani shows what diamond shapes are most popular with their clients. Not surprisingly the modern round brilliant cut diamond remains the most popular, accounting for 57% of the diamonds ordered from Ritani, with princess cut diamonds accounting for 16% of orders, and cushion cut diamonds accounting for 14% of the diamonds ordered from Ritani online.

  • Asscher cut diamonds currently account for 3% of sales.
  • Emerald cut diamonds currently account for 3% of sales.
  • Marquise shape diamonds currently account for 1% of sales.
  • Oval shape diamonds currently account for 2% of sales.
  • Pear shape diamonds currently account for 2% of sales.
  • Radiant cut diamonds currently account for 2% of sales.

If you are shopping for a fancy shape diamond online, be sure to read How diamond shape affects the price.

Todd Gray
Todd Gray is a professional diamond buyer with 30+ years of trade experience. He loves to teach people how to buy diamonds that exhibit incredible light performance! In addition to writing for Nice Ice, Todd "ghost writes" blogs and educational content for other diamond sites. When Todd isn't chained to a desk, or consulting for the trade, he enjoys Freediving! (that's like scuba diving, but without air tanks)
Todd Gray

@NiceIceDiamonds

Professional diamond buyer with 30+ years trade experience in the niche of super ideal cut diamonds. In my free time, I enjoy freediving & photography.
The incredible #story behind the Sirisha diamond necklace by @BrianGavin 71 #Diamonds cut to order #Amazinghttps://t.co/dHOo1T99xT - 10 months ago

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