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AGS Laboratory Introduces Advanced ASET for Light Performance

Advanced ASET Brian Gavin

Fifth-generation diamond cutter Brian Gavin sets a new standard of light performance with the release of a new patent and Advanced ASET using dynamic contrast.

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Win a $10K Diamond Ring from James Allen

James Allen Ring Challenge

Here’s a great contest from James Allen! Enter for your chance to win a diamond ring valued at $10K and they’ll probably send you a discount coupon via email just for signing up! Be sure to take the quiz and you’ll be well on your way to getting her to say yes!

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The Best Setting for Cushion Cut Diamonds (How to Maximize the Sparkle)

September National Cushion Cut Diamond Month

What Is the Best Cushion Cut Diamond Engagement Ring?Given that September is National “Cushion Cut Diamond Engagement Ring” Month I think a feature article is in order.Before you run off to Google this epic event, you should know that I just made that up. Be that as it may, September shall henceforth be the month […]

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Jeff Cooper Tracie vs Brian Gavin Anita Halo (Brilliant duo)

Jeff Cooper Tracie vs Brian Gavin Anita halo setting

Trying to decide between the Jeff Cooper Tracie setting and the Anita Halo by Brian Gavin? Tough choice, no doubt about it! Both Brian Gavin and Jeff Cooper are extremely talented jewelry designers with a reputation for the highest quality.
What are the differences between these rings and which should you buy?

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French Set Halo Ritani vs Brian Gavin Anita in 2019 (which Sparkles more)

French Halo Settings.

The French Set Halo by Ritani and Anita Halo setting by Brian Gavin are both extremely popular. Discover the differences between these halo settings and which one you should choose. Plus! All the guidance you need to buy a diamond with incredible sparkle!

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Tiffany Solitaire Style Engagement Rings (Top 5 Best + Pics)

Tiffany solitaire by Brian Gavin

The classic Tiffany Solitaire continues to be the most popular engagement ring style. Let’s review the Top 5 Best options you have for getting the look without getting killed on price! By the end of this article, you’ll know which ring to choose and why.

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Costco Diamonds Versus Blue Nile – Which Sparkle More (and Why?)

Costco Diamonds Review.

What is the difference between COSTCO Diamonds and Blue Nile? Both companies are one of the largest distributors of GIA Excellent cut diamonds. As such, there are advantages and disadvantages to buying from Costco and Blue Nile.

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Alrosa Nets Rare Fish-shaped Diamond Crystal (it’s a Whopper!)

Fish-shaped diamond crystal.

This Rare Fish-shaped diamond crystal was recently ‘caught’ by the Alrosa Mining Group of Russia. It’s truly a whopper of a fish story! Definitely one for the record books! I wonder how much something like this is worth?

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GIA Excellent vs Very Good Cut (seeing is believing)

GIA Excellent vs Very Good cut diamonds, which should you choose?

People often wonder about the difference between GIA Excellent vs Very Good cut diamonds. Will the difference in light performance be something you can see? Or is the difference between GIA Excellent vs Very Good cut diamonds just a paper thing?

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Do Low Online Diamond Prices Create High Risks for Consumers? (Scam Alert)

Enchanted Diamonds Warning

Consumers are reeling after Enchanted Diamonds went Dark earlier this month and filed for bankruptcy June 20th, 2019 allegedly without shipping diamonds purchased and/or issuing refunds.

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