Hi, I find your website valuable and informative for a newbie like myself. I’m trying to decide between these 2 diamonds: 0.304 carat, E-color, VS-2 clarity, White Flash Expert Selection round diamond or 0.304 carat, G-color, SI-1 clarity, White Flash A Cut Above round diamond. May I know what you think of them? Do you know why the

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“Hello Todd, My boyfriend and I have begun the ‘search for a diamond’ process, and I can’t help but feel overwhelmed. Mostly because I am not a diamond expert… and I do not want to become one. I merely want something beautiful and sparkly on my finger without finding out later that I got screwed.”

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Blue Nile is a well known online retailer of diamonds, which claims to sell “GIA Certified Diamonds” at the “Guaranteed Best Price.” This statement may intend to appeal to price conscious diamond buyers searching for GIA Certified Diamonds online.   However, experienced diamond buyers know that the Gemological Institute of America (GIA) does not issue

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Hi Todd. Your webpage is really useful, thanks a lot for all the tips. I am looking to buy a wedding ring, and would really appreciate it if you could help me on my quest of buying the diamond. I have a ~3,800-4,000 budget, and I am giving priority to cut and color. I have

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“Todd, I got to you through a search for Ritani reviews. I am in NYC so I have options, but still feel like the process is blind to people not in the business. I saw a ring at Tiffany’s – the Tiffany embrace and thought I could do much better trying to find a similar

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Hi Todd, I would like to buy a three-stone engagement ring, and I need help with the diamond selection. Ideally, I’d like a ring with a 0.70 – 0.80 ct center stone and 0.25 – 0.30 ct side stones. My budget is $5000-5300 for the entire ring. I’m looking for well-cut diamonds with high visual

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