Returning Nice Ice customer, seeks advice regarding Brian Gavin Diamonds and ‘Brand X’

“Glad to see that Nice Ice is still a tremendous repository of wisdom regarding the purchase of beautiful diamonds. I purchased a diamond from the site back in 1999. It was quite scary to spend so much money for an online purchase of a diamond. The level of customer service and the diamond that you provided was truly outstanding. The diamond was the envy of all my wife’s friends. Well, I am once again in the market for a diamond and hope that you could provide some help. There are now so many more sites offering the sorts of diamonds that seemingly only you could reliably offer in the past. There is ample data regarding each parameter of the diamonds. (1) I am seeking an approximately 2 carat H&A diamond and want to spend under $30,000. I think that VS-1 or VS-2 will certainly suffice. My concern is color. In looking at the Brian Gavin and [ ‘Brand X’ ] sites, it seems that the parameters are possible for an H color stone, but not for a G. I know that H is often fine/good, but this stone will be a bit bigger than many. Also….. (2) I was considering buying a halo setting. Does this factor in to any decisions regarding the cut or color? Are there parameters for the halo setting that one needs to consider to match the diamond? Thank you in advance for any assistance that you might be able to provide.” Mark R.

Hi Mark,

Thank you for remembering us 😉

You mention Brian Gavin Diamonds (BGD) and ‘Brand X”… Notice that only one of those is featured on the web site at this time… At the moment, I do not consider ‘Brand X’ to be of the same caliber as BGD, or comparable to the Nice Ice diamond which you purchased from us previously.  It seems to me that ‘Brand X’ has lost a lot in terms of production quality, perhaps because of some changes in the management structure of their company.

I’ve been noticing some differences in the precision of their ASET, Ideal Scope and H&A images over the past few months, and discussed this with the Chief Operations Officer at the recent JCK trade show, because they are a company which I would like to feature on Nice Ice, if they pull things back together. It might have been a quality control issue which they were not previously aware of, because the executive officers did not come up in the diamond business, and might be trusting their suppliers a bit more than they should with regards to the stated cut quality, and without the expertise to be able to really evaluate the images they’re at a disadvantage and so is their sales staff.

Of course all of this is merely my perception, “just my two cents” as it were… I will say that they looked a bit shocked and confused when I laid all of this out at their feet. Strangely enough, they did not present me with an offer to affiliate market for their company, despite having an affiliate program in place.  I imagine that they won’t offer me a an affiliate position if the drop in quality is a strategic move designed to make their offerings more attractive in terms of price. The reality is that nobody wants me writing about their diamonds if they aren’t top notch, just as a restaurant does not want to be visited by a restaurant critic if things are not up to par…

At the moment, the best that I’m seeing in terms of production quality is coming out of Brian Gavin Diamonds and Crafted by Infinity, which I feel to be comparable in terms of production quality, light return and visual performance, to the extent that I would be happy with a diamond from either company. Just the same, for the sake of due diligence, and in hopes that things had changed since my discussion with them, I did visit the web site of ‘Brand X’ to see if they had anything suitable for your needs, but I did not find anything that was tempting this go around.

Diamond prices are UP, UP, UP and last week trade reports indicated that another increase is in the works, so I don’t think you’re going to be able to pick up a two carat, G-color, Hearts & Arrows puppy for $30K but let’s look at the options and weigh things out a bit… The difference between a G-color and H-color diamond are pretty subtle and most accent diamonds used in jewelry like halo settings is split graded between G/H color, so this 2.016 carat, H-color, VS-2 clarity, Signature Hearts and Arrows Diamond from Brian Gavin is a good option to consider.

Brian Gavin Hearts & Arrows Diamond, AGS#104052377001The diamond has been graded by the American Gem Society Laboratory (AGSL) with an overall cut grade of AGS Ideal-0 on the Platinum Light Performance grading platform, so the Light Return is measurably superior, and exhibits a crisp and complete pattern of Hearts & Arrows as you can see from the picture to the left ~ so we know that the facet structure has also been optimized for maximum visual performance in terms of the sparkle factor. It takes an incredible amount of skill to cut diamonds to the level of optical symmetry necessary to produce a Hearts and Arrows pattern of this quality.

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Now here’s another option that you might want to consider, this 2.043 carat, G-color, VS-1 clarity, round brilliant ideal cut diamond from the Brian Gavin Blue collection with strong blue fluorescence. It’s a little known fact that these diamonds are produced on the same production line, by the same diamond cutters who produce the diamonds for the BGD Signature collection and thus the visual performance is identical… and every one of them that I’ve seen has exhibited hearts and arrows.

Brian Gavin Blue Fluorescent Diamond, AGS #104062571037Now this diamond will glow a beautiful neon blue color when exposed to black light, but personally I think that is kind of cool… to the extent that pretty much every diamond which I’ve ever worn has exhibited medium to strong blue fluorescence. Obviously this diamond exceeds your desired price range of $30K by a little more than three grand, but that’s a whole lot less than the $9K that this 2.283 carat, G-color, VS-2 from the BGD Signature collection is going to exceed your budget by. All three of these diamonds are virtually identical in terms of proportions, overall cut quality, light return and visual performance… You can’t go wrong with any of them!

Todd Gray
Todd Gray is a professional diamond buyer with 30+ years of trade experience. He loves to teach people how to buy diamonds that exhibit incredible light performance! In addition to writing for Nice Ice, Todd "ghost writes" blogs and educational content for other diamond sites. When Todd isn't chained to a desk, or consulting for the trade, he enjoys Freediving! (that's like scuba diving, but without air tanks)
Todd Gray

@NiceIceDiamonds

Professional diamond buyer with 30+ years trade experience in the niche of super ideal cut diamonds. In my free time, I enjoy freediving & photography.
The incredible #story behind the Sirisha diamond necklace by @BrianGavin 71 #Diamonds cut to order #Amazinghttps://t.co/dHOo1T99xT - 3 years ago

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