Tag Archives for " DeBeers "

Roughing It with a Forevermark Diamond from Neiman Marcus Christmas Book 2013

Luxury retailer Neiman Marcus and De Beers Forevermark® have joined forces to create a rare opportunity for holiday diamond shoppers to purchase the ultimate diamond shopping experience. The top gift in the 2013 Neiman Marcus Christmas Book is aptly titled “Roughing It” and costs a mere 1.85 million dollars, it includes a piece of diamond […]

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“Diamonds Are Forever” but Channels of Diamond Distribution are Always Changing

When DeBeers launched their “Diamonds are Forever” marketing campaign in 1952, the industry followed a traditional method of distributing their product to the public which looked something like this: DeBeers operated a mining group which sold uncut diamond rough to Diamond Cutters, who cut the diamonds and sold them to Diamond Wholesalers, who sold the diamonds […]

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