Tag Archives for " DeBeers "

“Diamonds Are Forever” but Channels of Diamond Distribution are Always Changing

When DeBeers launched their “Diamonds are Forever” marketing campaign in 1952, the industry followed a traditional method of distributing their product to the public which looked something like this: DeBeers operated a mining group which sold uncut diamond rough to Diamond Cutters, who cut the diamonds and sold them to Diamond Wholesalers, who sold the diamonds […]

Read More