As a savvy consumer raised in the information age, you are no doubt aware that there are plenty of online diamond dealers and advisers competing for your business. Take the concept of Diamond Concierge Services like those offered here on Nice Ice, if you Google the term “Diamond Concierge Service” you will be presented with 1,240,000 results to consider. One such service came to my attention last night when they used the Diamond Concierge Service submission form featured on this web site to advise me that my use of the common phrase “Diamond Concierge Service” violated their trademark. Since I’d never heard of them before, I thought I’d take their web site for a spin.
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