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You've Got Diamond Buying Questions? We've Got Answers...

Diamond buying advice backed by 30+ years of professional diamond buying experience.

LOOK: You Can Search These Recommended Sites for Diamonds: (one at a time)

Or, you can Save Lots of Time by Letting Us Search for you...

We'll Help You Find the Most Spectacular Looking Diamond (using pro tools and mad skills):

Our trade status gives us direct access to the global diamond database that most sites use to feed their virtual inventory. Which means that we can help you find the most stunning diamond faster and easier.

Plus, we know exactly what we're looking for. So, we can whip through those diamond details pages and separate the wheat from the chaff at light speed.

So, you can stop wasting your time searching for diamonds one website at a time. We've got you covered. Click on the blue button below to get started. This service is free to consumers under the terms of our material connection disclosure.

Cherry Picked Diamonds of the Week:

Black by Brian Gavin diamond.

"Black Is The New Black"

If you're looking for Purrfection, this is it. The new Black by Brian Gavin Diamonds represent the pinnacle of diamond cutting at this time. The specific combination of angles, degrees, and cutting technique is so advanced that it's patented. Which is why this 1.435 carat, E-color, VVS-2 clarity, Black by Brian Gavin Diamond looks so spectacular. And we all know how good she looks in black.

Score Big James Allen Sweepstakes.

Score Big with James Allen

Do you have what it takes to score big? Click on the image above to start the challenge and take your chance to win a $10K engagement ring from James Allen. Restrictions apply, see site for details.

Astor by Blue Nile

Astor by Blue Nile:

This 1.85 carat, G-color, VVS-2 clarity, Astor by Blue Nile diamond is guaranteed to take her breath away. The diamond has an overall cut grade of GIA Excellent with proportions within my preferred. range. As such, it should. exhibit a high volume of my return in a virtual balance of brilliance and dispersion. Click here to search Astor by Blue Nile for more options.

Brian Gavin Promotion.

Confused About What Type of Ideal Cut Diamond To Buy?

Ideal Cut Diamond Comparison

The ASET Scope images for these three "ideal cut diamonds" indicate a clear difference in the degree of Light Performance. The standard Ideal GIA Excellent Cut diamond on the left is showing signs of light leakage under the table facet. While the standard Hearts and Arrows diamond on the right is showing traces of secondary brightness under the table facet.

The Black by Brian Gavin Hearts and Arrows diamond in the middle shows the most even distribution of light reflecting throughout the diamond. This means that the diamond is cut to exhibit a higher degree of optical precision. Which means that it will exhibit a higher degree of light return and sparkle which is more vivid and intense. It will also produce the edge-to-edge sparkle factor that you're looking for. Which is why we chose a Black by Brian Gavin diamond for my son's engagement ring.

New Article: Diamond Prices 2019 - How to Maximize Return on Sparkle Factor and Light Performance.

Check Out The Latest From the Diamond Blog:

Tiffany Solitaire Style Engagement Rings (Top 5 Best + Pics)
The classic Tiffany Solitaire continues to be the most popular engagement ring style. Let's review the Top 5 Best options you have for getting the look without getting killed on price! By the end of this article, you'll know which ring to choose and why.
Costco Diamonds Versus Blue Nile – Which Sparkle More (and Why?)
What is the difference between COSTCO Diamonds and Blue Nile? Both companies are one of the largest distributors of GIA Excellent cut diamonds. As such, there are advantages and disadvantages to buying from Costco and Blue Nile.
Alrosa Nets Rare Fish-shaped Diamond Crystal (it’s a Whopper!)
This Rare Fish-shaped diamond crystal was recently 'caught' by the Alrosa Mining Group of Russia. It's truly a whopper of a fish story! Definitely one for the record books! I wonder how much something like this is worth?
Do Low Online Diamond Prices Create High Risks for Consumers? (Scam Alert)
Consumers are reeling after Enchanted Diamonds went Dark earlier this month and filed for bankruptcy June 20th, 2019 allegedly without shipping diamonds purchased and/or issuing refunds.

Get Answers to Your Diamond Buying Questions:

GIA Excellent vs Very Good Cut (seeing is believing)
People often wonder about the difference between GIA Excellent vs Very Good cut diamonds. Will the difference in light performance be something you can see? Or is the difference between GIA Excellent vs Very Good cut diamonds just a paper thing?
How to sell my diamond ring when things go bad (1.90 carats)
With 50% of marriages ending in divorce, many people want to know "How do I sell my diamond ring?" Including one Nice Ice client with a 1.90 carat, I-color, VS-2 clarity, cushion cut diamond for sale!"
ASET Scope Image for James Allen True Hearts (So Top Secret)
Do you know where to find ASET Scope images for James Allen True Hearts diamonds? Most people assume ASET Scope images are not available for James Allen True Hearts diamonds, but I'll let you in on a little secret...
James Allen True Hearts versus GIA Excellent Cut Diamonds
Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?
  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds

The Ultimate in Light Performance

Brian Gavin Hearts & Arrows Diamonds, the ultimate in light performance

Hearts & Arrows Super Ideal Cut Diamonds are available from:

Hearts & Arrows Diamonds represent the Top 0.001% of the annual production for round brilliant cut diamonds. They offer the highest volume of light return and the most incredible sparkle factor you've ever seen.


Ultimate Diamond Buying Cheatsheet free download

Download the Ultimate Diamond Buying Cheat Sheet!