Would You Like to Know How to Buy the Perfect Engagement Ring?

If so, then you're in the right place because we help people find the most spectacular looking diamonds. As a matter of fact, using our Free Diamond Concierge Service is one of the smartest decisions you can make. It's like having a Virtual DiamondBuying Assistant™ to do all the heavy lifting for you.

Black by Brian Gavin Diamond

The only thing we ask in return is that you use our affiliate links to complete your purchase. In that event, we'll be paid for our time via the affiliate agreements with have with various vendors. Read our material connection disclosure for more details.

Todd's Cherry Picked Ideal Cut Diamonds of the Week:

Astor by Blue Nile Diamond Reviews

Astor by Blue Nile Diamond.

This 1.54 carat, F-color, VVS-1 clarity, Astor by Blue Nile diamond has a 40.8 degree pavilion angle that should produce a high volume of light return. While the 34.5 degree crown angle produces a virtual balance of brilliance (white sparkle) and dispersion (colored sparkle/fire).

Brian Gavin Signature Super Ideal Cut Diamond.

Brian Gavin Signature on FIRE!

Have you seen the NEW Ultra High Definition Diamond Videos from Brian Gavin? Check out the one for this 1.826 carat, K-color, VS-1 clarity puppy. By the way, you can blow this up to full size on your monitor and OMG AMAZING! The detail is going to blow your mind!

James Allen Promotions, Coupons, Discounts

Save 25% at James Allen.

Save 25% off engagement rings from James Allen during the Fall Hard promotion. This is a great opportunity to save some money on your engagement ring. Let us know if you want help searching for diamonds.

How to Buy the Best Looking Diamond:

Let's face facts, buying a diamond engagement ring is one of the biggest decisions you'll ever make. With that in mind, we know that it can be very exciting, but also stressful. As a matter of fact, that is true regardless of where you intend to buy the diamond.

Although this may be true, we want to help you by lending our expertise whether you buy online or from a local store. As a matter of fact, there are many hidden factors that affect sparkle factor and light performance. However, we have 30+ years of experience in the niche of super ideal cut diamonds. In which case, we can help you evaluate the details and select the best diamond.

Nice Ice Blueprint

In the first place, you should grab a copy of the Nice Ice Blueprint™ because it contains "the secret sauce" that our selection process is based upon. It is quite literally the insider's guide for maximizing light performance in round brilliant cut diamonds.

If you want to get up to spead fast, then read the one minute diamond buying guide. As a matter of fact, reading these two articles will put you light years ahead of most people in the trade. 

By the way, the compilation on the left shows a Black by Brian Gavin Diamond as seen through the reflector scopes we use to judge light performance. Those would be my first choice in the event that you're looking for the most spectacular light performance.

In-depth Insight Into Diamond Light Performance:

One of the best ways ensure your success when buying a diamond is to adhere to our recommended range of proportions. Of course, the proportions of a diamond are only the first piece of the puzzle.

As a matter of fact, the degree of optical precision that the diamond exhibits might be even more important. The following tutorials will teach you how to judge light performance in super ideal cut diamonds:

Of course, you should also read our tutorial on clarity and the perception of diamond color. After all, both of these characteristics are going to affect how your diamond looks. In addition, they both factor into diamond prices and that is certainly an important detail.

Are Super Ideal Cut Diamonds Worth It?

The ASET Scope images below show three "ideal cut diamonds" with varying degrees of Light Performance. The standard GIA Excellent cut diamond on the left is showing signs of light leakage under the table facet. While the entry level Hearts and Arrows diamond on the right shows traces of secondary brightness under the table facet.

ASET Scope Images Indicating Light Performance for Ideal Cut Diamonds:

GIA Excellent ASET
Brian Gavin ASET
Hearts Arrows ASET

GIA Excellent Cut

Hearts & Arrows

The Black by Brian Gavin Hearts and Arrows diamond in the middle exhibits the most even distribution of light. To begin with, notice how the light is reflecting more evenly under the table facet. At the same time, the degree of hue and saturation is consistent throughout the entire facet structure.

This means that the diamond is reflecting light evenly because of the higher degree of optical precision. Which means that you will see sparkle which is even more vivid and intense along with higher light return.

In-depth Diamond Buying Guides:

Check Out The Latest From the Nice Ice Diamond Blog:

New Article: Diamond Prices 2020 - How to Maximize Return on Sparkle Factor and Light Performance.

Blue Nile Diamond Engagement Rings (How to Build Your Own)
Is it better to Search for Blue Nile Diamonds or use the ring builder? Regardless of whether you prefer to put the horse before the cart or vice versa, knowing what to look for makes all the difference in the world.
Ritani Cushion Cut Diamond Reviews: Which facet pattern sparkles more?
Cushion cut diamonds are popular choices for engagement rings. Learn how to pick the best cushion cut diamond in this in-depth tutorial.
2 Carat Diamond Ring Buyer’s Guide For Maximizing Sparkle
There is more to buying a 2-carat diamond ring than just hitting the magic number for weight. Sparkle factor and Light Performance are really what it's all about because that's what people are going to see from across the room! This 2-carat diamond ring buying guide will help you buy a spectacular looking diamond.
James Allen vs Brian Gavin Diamonds (Updated 2020)
Trying to decide which brand of hearts and arrows diamond to buy? This bout between James Allen vs Brian Gavin will teach you what to look for in a hearts and arrows diamond. What a proper hearts and arrows pattern should look like, and what is not quite hearts and arrows.

The Best Places to Buy Diamonds Online (updated for 2020):

Of Course, You Can Save Lots of Time by Letting Us Search for you...

We'll Help You Find the Most Spectacular Looking Diamond (using pro tools and mad skills):

Shine Bright Like a Diamond

Our trade status gives us direct access to the global diamond database that most sites use to feed their virtual inventory. Which means that we can help you find the most stunning diamond faster and easier.

Plus, we know exactly what we're looking for. So, we can whip through those diamond details pages and separate the wheat from the chaff at light speed.

So, you can stop wasting your time searching for diamonds one website at a time. We've got you covered. Click here to get started or on the blue button below. This service is free to the public under the terms of our material connection disclosure.

Nice Ice Blueprint™

Download Your FREE Copy of the Nice Ice Blueprint™
The Ultimate Diamond Buying Guide for 2020