You might think it's a Challenge
to Buy a Truly Spectacular Diamond...

(but the truth is that it's much easier than you think)

Nice Ice Ultimate Diamond Buying Cheat Sheet

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It's the Secret Weapon You've Been Looking For.

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(and get engaged already)

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Brian Gavin Diamonds Month promotion, sale, discount, coupons.

Cherry Picked Diamonds of the Week:

Black by Brian Gavin Diamond, AGS !04102258024

"She Craves Purrfection"

And I know you want to give it to her. Imagine the look on her face when you present her with this 2.09 carat, D-color, Internally Flawless, Black by Brian Gavin Hearts and Arrows diamond. The multicolored ASET Scope image above shows how the light is gathering light from all the right places and reflecting it back evenly to create unparalleled spectral bliss.

James Allen Diamonds Mother's Day Sale, promotion, discount, coupons, 2019

Spring Into $avings

Today must be your lucky day if you're shopping for an engagement ring because you can take advantage of the 25% off engagement rings special from James Allen. But act fast because the offer is for a limited time only. Be sure to check out the full line of James Allen True Hearts diamonds and let me know if you need help searching or want my opinion on any diamonds you're considering.

Crafted by Infinity High Performance Diamonds review HPD9335

360 Degrees of Amazing!

This 1.55 carat, E-color, VS-1 clarity, Crafted by Infinity Hearts and Arrows diamond from High Performance Diamonds is sure to be a crowd pleaser. The stunning pattern of hearts and arrows is a reflection of the higher degree of optical precision. Not only will it produce a higher amount of sparkle than a standard ideal cut diamond, but that sparkle will also be more vivid and intense. You're going to look like a hero!

Testimonial proposal moment, Matthew Centeno, Brian Gavin Signature diamond


Todd, your suggestion to go with Brian Gavin Diamonds was perfect.

It was the perfect ring and a perfect day. The ring you created for us was better than the Tiffany & Co., in every way! Thank you.

Matthew C. Happily Engaged to Kaitlyn.

Check Out The Latest From the Blog
(you'll learn a ton about diamonds)

Black by Brian Gavin vs CBI/HPD, James Allen, Victor Canera, Whiteflash

Which brand of hearts and arrows diamond should you buy? If you're trying to decide between Black by Brian Gavin, Crafted by Infinity, James Allen, Whiteflash and Victor Canera, this diamond review makes it easy.

Are Twinning Wisps in Diamond Good or Bad? (Alarming Insight)

What are twinning wisps within a diamond? Should you buy a diamond with twinning wisps? Can twinning wisps make a diamond look cloudy or milky? Learn more about twinning wisps within diamonds and get answers to all your diamond buying questions.

James Allen vs Brian Gavin Diamonds (Updated 2019)

Trying to decide which brand of hearts and arrows diamond to buy? This bout between James Allen vs Brian Gavin will teach you what to look for in a hearts and arrows diamond. What a proper hearts and arrows pattern should look like, and what is not quite hearts and arrows.

Is K Color Diamond Too Yellow? (Secret Ways to Save BIG)

K color diamond engagement rings offer great value if you know how to pick diamonds for light performance and sparkle factor. In this in-depth review of Brian Gavin Signature K-color, super ideal cut diamonds, I help a client select the best K-color diamond for an engagement ring.

Get Answers to Your Questions
(everybody else has them too!)

How to sell my diamond ring when things go bad (1.90 carats)

With 50% of marriages ending in divorce, many people want to know "How do I sell my diamond ring?" Including one Nice Ice client with a 1.90 carat, I-color, VS-2 clarity, cushion cut diamond for sale!"

ASET Scope Image for James Allen True Hearts (So Top Secret)

Do you know where to find ASET Scope images for James Allen True Hearts diamonds? Most people assume ASET Scope images are not available for James Allen True Hearts diamonds, but I'll let you in on a little secret...

James Allen True Hearts versus GIA Excellent Cut Diamonds

Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?

Whiteflash vs Blue Nile GIA Excellent (shattering glass?)

How do Whiteflash diamonds compare with the GIA Excellent cut diamonds offered by Blue Nile and other vendors? The client who purchased this diamond from Whiteflash indicates that it looks like glass, but why is that?

Testimonial hand shot Tara Yenrick, Brian Gavin Signature diamond


The experience of working with Todd Gray to help navigate my search for the perfect diamond was priceless. His expertise is invaluable in an industry I had limited knowledge of and I always felt that he had my best interest in mind. Finding an affordable stone through Brian Gavin was an added bonus. I had been looking at Brian Gavin’s website for years yet never believed that I would someday own one of his stunningly beautiful perfectly cut stones. Thank you Todd Gray and Brian Gavin for such a pleasant experience through this entire process!

Tara Y. Another Happy Client
of Brian Gavin Diamonds.

Which ideal cut diamond should you buy
  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds

GIA Excellent Cuts from James Allen:

Search James Allen for GIA Excellent cut diamonds

GIA Excellent cut diamonds represent a great value for the price conscious shopper. However the light performance of Hearts & Arrows diamonds is dramatically superior.

Where to Buy GIA Excellent Cut Diamonds:

Ultimate Diamond Buying Cheatsheet free download

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