You might think it's a Challenge
to Buy a Truly Spectacular Diamond...

(but the truth is that it's much easier than you think)

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Cherry Picked Diamonds of the Week:

Black by Brian Gavin Emerald Cut Diamond review, AGS 104102553005

"She Craves Purrfection"

Emerald cut diamonds are all the rage right now and Brian Gavin produces the brightest that I've seen in the 30+ years I've worked as a professional diamond buyer. Check out the ASET Scope image for this 1.258 carat, G-color, VS-2 clarity, Black by Brian Gavin Emerald cut diamond and see how evenly the light is reflecting throughout this diamond. There's nothing else like it...

James Allen Valentines Day Promotion, Sale, Coupon, Discount 2019

James Allen V-Day Sale

Save 25% on Epic Engagement Rings from James Allen. Which means that you'll have more money to spend on the diamond, or you'll be able to afford a more elaborate engagement ring. Be sure to ask for my insight if you want to make certain that you're selecting the best diamond available from James Allen with your desired range of characteristics and price. Professional insight is always free at Nice Ice.

Crafted by Infinity High Performance Diamonds review HPD9335

360 Degrees of Amazing!

This 1.55 carat, E-color, VS-1 clarity, Crafted by Infinity Hearts and Arrows diamond from High Performance Diamonds is sure to be a crowd pleaser. The stunning pattern of hearts and arrows is a reflection of the higher degree of optical precision. Not only will it produce a higher amount of sparkle than a standard ideal cut diamond, but that sparkle will also be more vivid and intense. You're going to look like a hero!

Testimonial proposal moment, Matthew Centeno, Brian Gavin Signature diamond


Todd, your suggestion to go with Brian Gavin Diamonds was perfect.

It was the perfect ring and a perfect day. The ring you created for us was better than the Tiffany & Co., in every way! Thank you.

Matthew C. Happily Engaged to Kaitlyn.

Check Out The Latest From the Blog
(you'll learn a ton about diamonds)

Is K Color Diamond Too Yellow? (Secret Ways to Save BIG)

K color diamond engagement rings offer great value if you know how to pick diamonds for light performance and sparkle factor. In this in-depth review of Brian Gavin Signature K-color, super ideal cut diamonds, I help a client select the best K-color diamond for an engagement ring.

Karlie Kloss Engaged! See the Ring Now.

Summer is in Full Swing and Guys are Dropping Down on One Knee and Proposing Marriage Like Crazy. You can hardly glance at social media or the tabloids by the grocery checkout line without seeing some celebrity sporting her new engagement ring. Super model Karlie Kloss is the latest, check out her ring!

Emily Ratajkowski (Finally) Shows Us The Ring!

Wait until you get a look at Emily Ratajkowski's ring. It certainly shows what happens when two creative people think outside the box. And there's a great story that goes along with the ring and their wedding ceremony. Do you prefer the pear shape or the princess cut? Would you set them together like this? Let me know.

The Biggest Fancy Pink Diamond (Argyle Alpha Unveiled)

Fancy Pink Colored Diamonds are incredibly rare and more expensive than you might imagine. Be sure to check out the incredible line-up of Fancy Pink Argyle Diamonds from the 2018 Argyle Pink Diamond Tender. Discover the best place to buy fancy pink diamonds.

Get Answers to Your Questions
(everybody else has them too!)

How to sell my diamond ring when things go bad (1.90 carats)

With 50% of marriages ending in divorce, many people want to know "How do I sell my diamond ring?" Including one Nice Ice client with a 1.90 carat, I-color, VS-2 clarity, cushion cut diamond for sale!"

ASET Scope Image for James Allen True Hearts (So Top Secret)

Do you know where to find ASET Scope images for James Allen True Hearts diamonds? Most people assume ASET Scope images are not available for James Allen True Hearts diamonds, but I'll let you in on a little secret...

James Allen True Hearts versus GIA Excellent Cut Diamonds

Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?

Whiteflash vs Blue Nile GIA Excellent (shattering glass?)

How do Whiteflash diamonds compare with the GIA Excellent cut diamonds offered by Blue Nile and other vendors? The client who purchased this diamond from Whiteflash indicates that it looks like glass, but why is that?

Testimonial hand shot Tara Yenrick, Brian Gavin Signature diamond


The experience of working with Todd Gray to help navigate my search for the perfect diamond was priceless. His expertise is invaluable in an industry I had limited knowledge of and I always felt that he had my best interest in mind. Finding an affordable stone through Brian Gavin was an added bonus. I had been looking at Brian Gavin’s website for years yet never believed that I would someday own one of his stunningly beautiful perfectly cut stones. Thank you Todd Gray and Brian Gavin for such a pleasant experience through this entire process!

Tara Y. Another Happy Client
of Brian Gavin Diamonds.

Which ideal cut diamond should you buy
  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds

GIA Excellent Cuts from James Allen:

Search James Allen for GIA Excellent cut diamonds

GIA Excellent cut diamonds represent a great value for the price conscious shopper. However the light performance of Hearts & Arrows diamonds is dramatically superior.

Where to Buy GIA Excellent Cut Diamonds:

Ultimate Diamond Buying Cheatsheet free download

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