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Diamond buying advice backed by 30+ years of professional diamond buying experience.

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Brian Gavin Sales Tax Promotion

Confused About What Level of Ideal Cut Diamond You Should Buy?

Ideal Cut Diamond Comparison

The ASET Scope images for these three "ideal cut diamonds" indicate a clear difference in the degree of Light Performance. The standard Ideal GIA Excellent Cut diamond on the left is showing signs of light leakage under the table facet. While the standard Hearts and Arrows diamond on the right is showing traces of secondary brightness under the table facet.

The Black by Brian Gavin Hearts and Arrows diamond in the middle shows the most even distribution of light reflecting throughout the diamond. This means that the diamond is cut to exhibit a higher degree of optical precision. Which means that it will exhibit a higher degree of light return and sparkle which is more vivid and intense. It will also produce the edge-to-edge sparkle factor that you're looking for. Which is why we chose a Black by Brian Gavin diamond for my son's engagement ring.

Cherry Picked Diamonds of the Week:

Black by Brian Gavin Diamond, AGS !04102258024

"She Craves Purrfection"

And I know you want to give it to her. Imagine the look on her face when you present her with this 2.09 carat, D-color, Internally Flawless, Black by Brian Gavin Hearts and Arrows diamond. The multicolored ASET Scope image above shows how the light is gathering light from all the right places and reflecting it back evenly to create unparalleled spectral bliss.

Astor by Blue Nile Ideal Cut Diamond

3 Astors to Choose From:

Today is your lucky day if you're looking for a 0.90 - 0.99 carat ideal cut diamond because I found 3 great options on Blue Nile with proportions within my preferred range. The 0.95 carat, E-color, VS-2 clarity, Astor by Blue Nile diamond pictured above is my first choice because it's so close to the 1.00 carat mark. However, this 0.91 carat, F-color, VVS-2 and 0.90 carat, D-color, VS-1 clarity, Astor by Blue Nile diamonds will be just as stunning.

Crafted by Infinity High Performance Diamonds review HPD9335

360 Degrees of Amazing!

This 1.55 carat, E-color, VS-1 clarity, Crafted by Infinity Hearts and Arrows diamond from High Performance Diamonds is sure to be a crowd pleaser. The stunning pattern of hearts and arrows is a reflection of the higher degree of optical precision. Not only will it produce a higher amount of sparkle than a standard ideal cut diamond, but that sparkle will also be more vivid and intense. You're going to look like a hero!

New Article: Diamond Prices 2019 - How to Maximize Return on Sparkle Factor and Light Performance.

James Allen Summer Sale

Check Out The Latest From the Blog
(you'll learn a ton about diamonds)

Do Low Online Diamond Prices Create High Risks for Consumers? (Scam Alert)
Consumers are reeling after Enchanted Diamonds went Dark earlier this month and filed for bankruptcy June 20th, 2019 allegedly without shipping diamonds purchased and/or issuing refunds.
Black by Brian Gavin vs CBI/HPD, James Allen, Victor Canera, Whiteflash

Which brand of hearts and arrows diamond should you buy? If you're trying to decide between Black by Brian Gavin, Crafted by Infinity, James Allen, Whiteflash and Victor Canera, this diamond review makes it easy.

Are Twinning Wisps in Diamond Good or Bad? (Alarming Insight)

What are twinning wisps within a diamond? Should you buy a diamond with twinning wisps? Can twinning wisps make a diamond look cloudy or milky? Learn more about twinning wisps within diamonds and get answers to all your diamond buying questions.

James Allen vs Brian Gavin Diamonds (Updated 2019)

Trying to decide which brand of hearts and arrows diamond to buy? This bout between James Allen vs Brian Gavin will teach you what to look for in a hearts and arrows diamond. What a proper hearts and arrows pattern should look like, and what is not quite hearts and arrows.

Get Answers to Your Questions
(everybody else has them too!)

How to sell my diamond ring when things go bad (1.90 carats)

With 50% of marriages ending in divorce, many people want to know "How do I sell my diamond ring?" Including one Nice Ice client with a 1.90 carat, I-color, VS-2 clarity, cushion cut diamond for sale!"

ASET Scope Image for James Allen True Hearts (So Top Secret)

Do you know where to find ASET Scope images for James Allen True Hearts diamonds? Most people assume ASET Scope images are not available for James Allen True Hearts diamonds, but I'll let you in on a little secret...

James Allen True Hearts versus GIA Excellent Cut Diamonds

Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?

Whiteflash vs Blue Nile GIA Excellent (shattering glass?)

How do Whiteflash diamonds compare with the GIA Excellent cut diamonds offered by Blue Nile and other vendors? The client who purchased this diamond from Whiteflash indicates that it looks like glass, but why is that?

  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds
Ultimate Diamond Buying Cheatsheet free download

Download the Ultimate Diamond Buying Cheat Sheet!