Selecting a diamond online can seem like a daunting task because it is practically impossible to get an accurate feel for the sparkle factor of a diamond on a computer monitor… so people are always looking for decisive ways to narrow down the field of options and reduce the risk of buying a diamond which does not meet their expectations for light return. One option which people tend to rely upon heavily is the Holloway Cut Adviser or HCA Tool, but is the HCA accurate?
Todd Gray is a professional diamond buyer with 30+ years of trade experience. He loves to teach people how to buy diamonds that exhibit incredible light performance! In addition to writing for Nice Ice, Todd "ghost writes" blogs and educational content for other diamond sites. When Todd isn't chained to a desk, or consulting for the trade, he enjoys Freediving! (that's like scuba diving, but without air tanks)
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