You might think it's a Challenge
to Buy a Truly Spectacular Diamond...

(but the truth is that it's much easier than you think)

Nice Ice Ultimate Diamond Buying Cheat Sheet

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Brian Gavin Signature Emerald Cut Diamonds, Brilyens

Cherry Picked Diamonds of the Week:

Black by Brian Gavin Diamond, AGS !04102258024

"She Craves Purrfection"

And I know you want to give it to her. Imagine the look on her face when you present her with this 2.09 carat, D-color, Internally Flawless, Black by Brian Gavin Hearts and Arrows diamond. The multicolored ASET Scope image above shows how the light is gathering light from all the right places and reflecting it back evenly to create unparalleled spectral bliss.

Astor by Blue Nile Ideal Cut Diamond

3 Astors to Choose From:

Today is your lucky day if you're looking for a 0.90 - 0.99 carat ideal cut diamond because I found 3 great options on Blue Nile with proportions within my preferred range. The 0.95 carat, E-color, VS-2 clarity, Astor by Blue Nile diamond pictured above is my first choice because it's so close to the 1.00 carat mark. However, this 0.91 carat, F-color, VVS-2 and 0.90 carat, D-color, VS-1 clarity, Astor by Blue Nile diamonds will be just as stunning.

Crafted by Infinity High Performance Diamonds review HPD9335

360 Degrees of Amazing!

This 1.55 carat, E-color, VS-1 clarity, Crafted by Infinity Hearts and Arrows diamond from High Performance Diamonds is sure to be a crowd pleaser. The stunning pattern of hearts and arrows is a reflection of the higher degree of optical precision. Not only will it produce a higher amount of sparkle than a standard ideal cut diamond, but that sparkle will also be more vivid and intense. You're going to look like a hero!

Testimonial proposal moment, Matthew Centeno, Brian Gavin Signature diamond


Todd, your suggestion to go with Brian Gavin Diamonds was perfect.

It was the perfect ring and a perfect day. The ring you created for us was better than the Tiffany & Co., in every way! Thank you.

Matthew C. Happily Engaged to Kaitlyn.

Check Out The Latest From the Blog
(you'll learn a ton about diamonds)

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You've heard the radio commercials blabbing on and on about he went to Jared's the Galleria of Fine Jewelry. Do their Leo Diamonds live up to the hype?
AGS Laboratory Introduces Advanced ASET for Light Performance
Fifth-generation diamond cutter Brian Gavin sets a new standard of light performance with the release of a new patent and Advanced ASET using dynamic contrast.
Win a $10K Diamond Ring from James Allen
Here's a great contest from James Allen! Enter for your chance to win a diamond ring valued at $10K and they'll probably send you a discount coupon via email just for signing up! Be sure to take the quiz and you'll be well on your way to getting her to say yes!
The Best Setting for Cushion Cut Diamonds (How to Maximize the Sparkle)
What Is the Best Cushion Cut Diamond Engagement Ring? Given that September is National “Cushion Cut Diamond Engagement Ring” Month[...]

Get Answers to Your Questions
(everybody else has them too!)

GIA Excellent vs Very Good Cut (seeing is believing)
People often wonder about the difference between GIA Excellent vs Very Good cut diamonds. Will the difference in light performance be something you can see? Or is the difference between GIA Excellent vs Very Good cut diamonds just a paper thing?
How to sell my diamond ring when things go bad (1.90 carats)
With 50% of marriages ending in divorce, many people want to know "How do I sell my diamond ring?" Including one Nice Ice client with a 1.90 carat, I-color, VS-2 clarity, cushion cut diamond for sale!"
ASET Scope Image for James Allen True Hearts (So Top Secret)
Do you know where to find ASET Scope images for James Allen True Hearts diamonds? Most people assume ASET Scope images are not available for James Allen True Hearts diamonds, but I'll let you in on a little secret...
James Allen True Hearts versus GIA Excellent Cut Diamonds
Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?
Testimonial hand shot Tara Yenrick, Brian Gavin Signature diamond


The experience of working with Todd Gray to help navigate my search for the perfect diamond was priceless. His expertise is invaluable in an industry I had limited knowledge of and I always felt that he had my best interest in mind. Finding an affordable stone through Brian Gavin was an added bonus. I had been looking at Brian Gavin’s website for years yet never believed that I would someday own one of his stunningly beautiful perfectly cut stones. Thank you Todd Gray and Brian Gavin for such a pleasant experience through this entire process!

Tara Y. Another Happy Client
of Brian Gavin Diamonds.

Which ideal cut diamond should you buy
  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds

GIA Excellent Cuts from James Allen:

Search James Allen for GIA Excellent cut diamonds

GIA Excellent cut diamonds represent a great value for the price conscious shopper. However the light performance of Hearts & Arrows diamonds is dramatically superior.

Where to Buy GIA Excellent Cut Diamonds:

Ultimate Diamond Buying Cheatsheet free download

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