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Nice Ice Ultimate Diamond Buying Cheat Sheet

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Cherry Picked Diamonds of the Week:

Crafted by Infinity High Performance Diamonds, AGS 104099668056

"Sizzling in the Sunshine"

Look at how evenly the light is reflecting throughout this 0.92 carat, H-color, VS-2 clarity, Crafted by Infinity hearts and arrows High Performance Diamond! Yowza! Wowza! Imagine how incredible this diamond is going to look on her finger! I was thrilled to find a diamond of this carat weight and cut quality because 0.90 - 0.99 carat puppies are in short supply these days! Super Rare! Don't stare at the listing or it will be gone...

Black by Brian Gavin Diamond review, AGS 104097538034

Sparkle Beyond Imagination!

Imagine the most beautiful diamond that you've ever seen. Then magnify that image in your mind ten times and the odds are that this 1.274 carat, F-color, VS-2 clarity, Black by Brian Gavin hearts and arrows diamond will sparkle even more. Because Black by Brian Gavin diamonds represent a higher standard of ideal cut diamond cutting which Brian describes as the pinnacle of his career as a diamond cutter.

James Allen True Hearts diamond promotion, 25 percent off settings purchased in conjunction with True Hearts diamonds.

James Allen True Hearts

For a limited time only. Save 25% off your setting with the purchase of a True Hearts diamond from James Allen. Be sure to look for the ones that exhibit a high saturation of red under the table facet in the ASET and Ideal Scope images with a pavilion angle between 40.6 - 40.9 degrees offset by a crown angle between 34.3 - 35.0 degrees for the best light performance!

Matthew C.Happily Engaged to Kaitlyn
Todd, your suggestion to go with Brian Gavin Diamonds was perfect. It was the perfect ring, and perfect day. The ring you created for us was better than the Tiffany and co in every way! Thank you, Matt

Check Out The Latest from the Blog (and learn a ton about diamonds)

How to Sell Your Engagement Ring (and Get Paid Super Fast)

There are lots of reasons why somebody might want to sell their engagement ring. We live in challenging times and relationships don't always work out and sometimes we just need the cash. But when that happens, you want to sell your ring quickly and easily and get paid fast.

One carat diamond buying guide (tips and tricks to save big)

This buyers guide will help you select the best one-carat diamond engagement ring based on light performance and sparkle factor. You'll know exactly what to look for by the end of this article.

April is Diamond Month (and other shocking revelations)

April is Diamond Month! That means that the birthstone for April is Diamond. And that means that special savings off of Brian Gavin Signature diamonds (hidden herein like an Easter Egg) for you to find!

Brian Gavin vs Crafted by Infinity vs Victor Canera (agony)

Follow along as I help this client pick the best Hearts & Arrows diamond from Brian Gavin, Crafted by Infinity, and Victor Canera. Given the reputation of these companies, I know this is going to be an agonizing decision.

Get Answers to Your Questions (everybody else has them too!)

How to sell my diamond ring when things go bad (1.90 carats)

With 50% of marriages ending in divorce, many people want to know "How do I sell my diamond ring?" Including one Nice Ice client with a 1.90 carat, I-color, VS-2 clarity, cushion cut diamond for sale!"

ASET Scope Image for James Allen True Hearts (So Top Secret)

Do you know where to find ASET Scope images for James Allen True Hearts diamonds? Most people assume ASET Scope images are not available for James Allen True Hearts diamonds, but I'll let you in on a little secret...

James Allen True Hearts versus GIA Excellent Cut Diamonds

Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?

Whiteflash vs Blue Nile GIA Excellent (shattering glass?)

How do Whiteflash diamonds compare with the GIA Excellent cut diamonds offered by Blue Nile and other vendors? The client who purchased this diamond from Whiteflash indicates that it looks like glass, but why is that?

Tara Y.Another Happy Brian Gavin Client

The experience of working with Todd Gray to help navigate my search for the perfect diamond was priceless. His expertise is invaluable in an industry I had limited knowledge of and I always felt that he had my best interest in mind. Finding an affordable stone through Brian Gavin was an added bonus. I had been looking at Brian Gavin’s website for years yet never believed that I would someday own one of his stunningly beautiful perfectly cut stones. Thank you Todd Gray and Brian Gavin for such a pleasant experience through this entire process!

Which ideal cut diamond should you buy
  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds

The Ultimate in Light Performance

Brian Gavin Hearts & Arrows Diamonds, the ultimate in light performance

Hearts & Arrows Super Ideal Cut Diamonds are available from:

Hearts & Arrows Diamonds represent the Top 0.001% of the annual production for round brilliant cut diamonds. They offer the highest volume of light return and the most incredible sparkle factor you've ever seen.


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