You could spend endless hours reading every tutorial on this web site.
Or you could simply Download this Free Cheat Sheet and get on with life!
Cherry Picked Diamonds of the Week:
This 1.738 carat, F-color, VS-2 clarity, Black by Brian Gavin hearts and arrows round diamond is going to knock her socks off! Just look at the sparkle factor created by the incredible degree of optical precision ideal proportions! BTW the dust-like reflections are created by the speckled platform under the diamond on the imaging system. They are not inclusions and don't appear in the other image options which use a different base.
Imagine all the sparkle factor of the Brian Gavin diamond pictured to the left, but with the added super power of blue fluorescence and you've got this 1.763 carat, F-color, VS-2 clarity, Brian Gavin Blue fluorescent diamond! However it's $2,837.00 less because of the discount applied to fluorescent diamonds. Which is crazy since it simply makes the diamond face-up even whiter and brighter! Hint: I LOVE Blue Fluorescent Diamonds!
Looking for something different? This 1.181 carat, G-color, VVS-2 clarity, Victor Canera Antique Cushion cut diamond offers big, bold, bright flashes of light. The facet structure and design is based upon the classic antique cushion cut diamond. However, Victor Canera has improved upon the original design to the extent that it qualified for the AGS Ideal-0 cut grade on the Light Performance grading platform! You're going to love it!
Todd, your suggestion to go with Brian Gavin Diamonds was perfect. It was the perfect ring, and perfect day. The ring you created for us was better than the Tiffany and co in every way! Thank you, Matt
The experience of working with Todd Gray to help navigate my search for the perfect diamond was priceless. His expertise is invaluable in an industry I had limited knowledge of and I always felt that he had my best interest in mind. Finding an affordable stone through Brian Gavin was an added bonus. I had been looking at Brian Gavin’s website for years yet never believed that I would someday own one of his stunningly beautiful perfectly cut stones. Thank you Todd Gray and Brian Gavin for such a pleasant experience through this entire process!
The Ultimate in Light Performance
Hearts & Arrows Super Ideal Cut Diamonds are available from:
Hearts & Arrows Diamonds represent the Top 0.001% of the annual production for round brilliant cut diamonds. They offer the highest volume of light return and the most incredible sparkle factor you've ever seen.
GIA Excellent Cuts from James Allen:
GIA Excellent cut diamonds represent a great value for the price conscious shopper. However the light performance of Hearts & Arrows diamonds is dramatically superior.
Where to Buy GIA Excellent Cut Diamonds: