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Nice Ice Ultimate Diamond Buying Cheat Sheet

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Cherry Picked Diamonds of the Week:

Crafted by Infinity High Performance Diamond Reviews, HPD9335, AGS 104095238035

"The Eight of Hearts"

This 1.552 carat, E-color, VS-1 clarity, Crafted by Infinity hearts and arrows diamond from High Performance Diamonds is sure to be a crowd pleaser! The higher degree of optical precision that creates the hearts pattern and super ideal proportions will produce an incredibly high volume of light return and a virtual balance of brilliance and dispersion in the form of broad-spectrum sparkle. Prepare to be amazed!

James Allen pear shape diamond reviews, GIA 6187709340

Spectacular Pear Shape!

It can be so challenging to find a really nice looking pear shape diamond, which is why I was so excited to run across this 1.01 carat, E-color, VS-1 clarity, pear shape diamond from James Allen which exhibits strong blue fluorescence when exposed to black light. The proportions of this diamond are spot-on and it has a really nice tear-drop outline and a length to width ratio of 1.54:1.00 so it looks fantastic! Love the blue fluorescence!

Black by Brian Gavin Diamond Reviews, AGS 104096006005

5 Carats of Freaking YUM

I think I just died and went to heaven! This 5.084 carat, H-color, VS-2 clarity, Black by Brian Gavin hearts and arrows super ideal cut diamond has me drooling all over myself. Just look at how incredible it looks in the sparkle video! It's going to blind people in the sunlight! Not to mention how incredible it's going to look under low-light situations, which is part of the magic of these super ideal hearts and arrows cut diamonds.

Matthew C.Happily Engaged to Kaitlyn
Todd, your suggestion to go with Brian Gavin Diamonds was perfect. It was the perfect ring, and perfect day. The ring you created for us was better than the Tiffany and co in every way! Thank you, Matt

Check Out The Latest from the Blog (and learn a ton about diamonds)

James Allen Coupon Code (Don’t Miss the Mother of All Sales)

In Celebration of Diamond Month and Mother's Day, James Allen is offering 25% off settings. Click through to savings and get all the details right here!

April is Diamond Month (and other shocking revelations)

April is Diamond Month! That means that the birthstone for April is Diamond. And that means that special savings off of Brian Gavin Signature diamonds (hidden herein like an Easter Egg) for you to find!

Brian Gavin vs Crafted by Infinity vs Victor Canera (agony)

Follow along as I help this client pick the best Hearts & Arrows diamond from Brian Gavin, Crafted by Infinity, and Victor Canera. Given the reputation of these companies, I know this is going to be an agonizing decision.

BGD Signature Emerald Cut Diamond (Rocks the House) Amazing!

Announcing the new BGD Signature Emerald Cut Diamond! The brightest, most brilliant emerald cut diamond that I've ever seen! Guaranteed to knock your socks off! My jaw hit the floor when I saw how bright these Brian Gavin Signature Emerald cut diamonds face-up.

Get Answers to Your Questions (everybody else has them too!)

James Allen True Hearts versus GIA Excellent Cut Diamonds

Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?

Whiteflash vs Blue Nile GIA Excellent (shattering glass?)

How do Whiteflash diamonds compare with the GIA Excellent cut diamonds offered by Blue Nile and other vendors? The client who purchased this diamond from Whiteflash indicates that it looks like glass, but why is that?

GIA Excellent vs Very Good Cut (seeing is believing)

People often wonder about the difference between GIA Excellent vs Very Good cut diamonds. Will the difference in light performance be something you can see? Or is the difference between GIA Excellent vs Very Good cut diamonds just a paper thing?

Looking for 1.30 carat, H-color, VS-2 clarity, round diamond for $12K (or better)

Follow along as we evaluate 4 GIA Excellent cut round diamonds presented by a client. Discover why they don't meet my selection criteria, and learn why the alternatives I recommended will leave those other ideal cut diamonds in the dust!

Tara Y.Another Happy Brian Gavin Client

The experience of working with Todd Gray to help navigate my search for the perfect diamond was priceless. His expertise is invaluable in an industry I had limited knowledge of and I always felt that he had my best interest in mind. Finding an affordable stone through Brian Gavin was an added bonus. I had been looking at Brian Gavin’s website for years yet never believed that I would someday own one of his stunningly beautiful perfectly cut stones. Thank you Todd Gray and Brian Gavin for such a pleasant experience through this entire process!

Which ideal cut diamond should you buy
  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds

The Ultimate in Light Performance

Brian Gavin Hearts & Arrows Diamonds, the ultimate in light performance

Hearts & Arrows Super Ideal Cut Diamonds are available from:

Hearts & Arrows Diamonds represent the Top 0.001% of the annual production for round brilliant cut diamonds. They offer the highest volume of light return and the most incredible sparkle factor you've ever seen.

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