You might think it's a Challenge to Buy a Truly Spectacular Diamond...

(but the truth is that it's much easier than you think)

Nice Ice Ultimate Diamond Buying Cheat Sheet

Download 30 Years of Diamond Buying Experience Into Your Brain.

Imagine Yourself Buying a Diamond Online Faster and Easier with Total Confidence and Peace of Mind.

This Diamond Buying Cheatsheet Gives You That Type of Advantage.
It's the Secret Weapon You've Been Looking For.

Download Your FREE Copy Now (and get engaged already)

(Plus! Get even more diamond buying tips, tricks and insights via email. See our terms and privacy policy here)

Cherry Picked Diamonds of the Week:

Crafted by Infinity High Performance Diamonds, AGS 104099668056

"Sizzling in the Sunshine"

Look at how evenly the light is reflecting throughout this 0.92 carat, H-color, VS-2 clarity, Crafted by Infinity hearts and arrows High Performance Diamond! Yowza! Wowza! Imagine how incredible this diamond is going to look on her finger! I was thrilled to find a diamond of this carat weight and cut quality because 0.90 - 0.99 carat puppies are in short supply these days! Super Rare! Don't stare at the listing or it will be gone...

Brian Gavin Signature Diamond Promotion, Get in the Game and Save BIG

Get In the Game & Save BIG!

Imagine the most beautiful diamond that you've ever seen. Then picture that Brian Gavin Signature diamond sparkling like crazy on your girlfriend's finger. And then realize that she's not your girlfriend any more, she's your fiancé and she's hugging you tightly, showering you with kisses and screaming YES, YES, YES at the top of her lungs because you're down on one knee proposing. What did you think I was going to say hero? P.S. Promotion Ends Soon. Act fast!

Black by Brian Gavin Hearts and Arrows Diamond, AGS 104100240002

"Twinkle, Twinkle Little Star"

You'll be able to find your girlfriend across a crowded room with this 1.92 carat, F-color, VS-2 clarity, Black by Brian Gavin hearts and arrows diamond on her finger because it twinkles like a little star high up in the sky so bright, just look at all that sparkling light. And do you know how RARE it is to find a super ideal cut diamond like this that weighs between 1.90 - 1.99 carats? This diamond is super rare and super sparkly. Don't stare at it for long, or it'll be gone.

Testimonial proposal moment, Matthew Centeno, Brian Gavin Signature diamond

"

Todd, your suggestion to go with Brian Gavin Diamonds was perfect.
It was the perfect ring and a perfect day.
The ring you created for us was better than the Tiffany & Co., in every way! Thank you.


Matthew C. Happily Engaged to Kaitlyn.

Check Out The Latest from the Blog (you'll learn a ton about diamonds)

The Biggest Fancy Pink Diamond (Argyle Alpha Unveiled)

Fancy Pink Colored Diamonds are incredibly rare and more expensive than you might imagine. Be sure to check out the incredible line-up of Fancy Pink Argyle Diamonds from the 2018 Argyle Pink Diamond Tender. Discover the best place to buy fancy pink diamonds.

How to Sell Your Engagement Ring (and Get Paid Super Fast)

There are lots of reasons why somebody might want to sell their engagement ring. We live in challenging times and relationships don't always work out and sometimes we just need the cash. But when that happens, you want to sell your ring quickly and easily and get paid fast.

One carat diamond buying guide (tips and tricks to save big)

This buyers guide will help you select the best one-carat diamond engagement ring based on light performance and sparkle factor. You'll know exactly what to look for by the end of this article.

April is Diamond Month (and other shocking revelations)

April is Diamond Month! That means that the birthstone for April is Diamond. And that means that special savings off of Brian Gavin Signature diamonds (hidden herein like an Easter Egg) for you to find!

Get Answers to Your Questions (everybody else has them too!)

How to sell my diamond ring when things go bad (1.90 carats)

With 50% of marriages ending in divorce, many people want to know "How do I sell my diamond ring?" Including one Nice Ice client with a 1.90 carat, I-color, VS-2 clarity, cushion cut diamond for sale!"

ASET Scope Image for James Allen True Hearts (So Top Secret)

Do you know where to find ASET Scope images for James Allen True Hearts diamonds? Most people assume ASET Scope images are not available for James Allen True Hearts diamonds, but I'll let you in on a little secret...

James Allen True Hearts versus GIA Excellent Cut Diamonds

Are James Allen True Hearts diamonds worth the premium? Is it possible to find a GIA Excellent cut diamond that will rival the light performance of a hearts and arrows diamond? How does James Allen True Hearts diamonds compare to other brands?

Whiteflash vs Blue Nile GIA Excellent (shattering glass?)

How do Whiteflash diamonds compare with the GIA Excellent cut diamonds offered by Blue Nile and other vendors? The client who purchased this diamond from Whiteflash indicates that it looks like glass, but why is that?

Testimonial hand shot Tara Yenrick, Brian Gavin Signature diamond

"

The experience of working with Todd Gray to help navigate my search for the perfect diamond was priceless. His expertise is invaluable in an industry I had limited knowledge of and I always felt that he had my best interest in mind. Finding an affordable stone through Brian Gavin was an added bonus. I had been looking at Brian Gavin’s website for years yet never believed that I would someday own one of his stunningly beautiful perfectly cut stones. Thank you Todd Gray and Brian Gavin for such a pleasant experience through this entire process!


Tara Y. Another Happy Client of Brian Gavin Diamonds.

Which ideal cut diamond should you buy
  • Hearts & Arrows Super Ideal Rounds
  • GIA Excellent Cut Rounds
  • Fancy Shape Diamonds

Download the Ultimate Diamond Buying Cheat Sheet!