Great news! Brian Gavin Select Cushion cut diamonds are here! Today is the first day that this new line of Brian Gavin Select Cushion cut diamonds is available. There are more than 500 cushion cut diamonds available! I’m very excited about this, because I receive a lot of Diamond Concierge Service requests from people who are looking for a cushion cut diamond. It’s pretty difficult to find a well cut cushion cut diamond, so I’m thrilled that Brian Gavin has added this new collection.
The first thing that you need to know is that Brian Gavin Signature Select Cushion cut diamonds are not the same as Brian Gavin Signature Cushion cut diamonds. There are quite a few options like this 1.00 carat, F-color, VS-2 clarity, BGD Select Cushion cut diamond which have both excellent polish and symmetry, but many of the options have very good polish and symmetry. Whereas all BGD Signature Cushion cut diamonds have an overall cut grade of AGS Ideal-0. Obviously if you’re looking for a cushion cut diamond with both Excellent polish and symmetry, all you have to do is set the Advanced Options to limit the search to Excellent polish and symmetry. There are a lot of people who are perfectly fine with very good polish and symmetry.
We all know that I’m a bit of a cut snob, so I’m inclined to lean towards the options which are GIA Excellent or AGS Ideal. The reasons why I prefer Excellent or Ideal polish and symmetry over very good are explained in the article “How does Very Good Symmetry vs Excellent effect Diamond Sparkle.”
The fact of the matter is that the higher degree of symmetry will produce better light return and visual performance. But diamonds with excellent polish and symmetry will also cost a bit more, so it’s a trade-off. I certainly wouldn’t automatically reject a cushion cut diamond simply because the polish and symmetry rating is very good. However I would be inclined to purchase an option with excellent polish and symmetry if one is available.
There is a lot of debate about what are the best proportions for a cushion cut diamond. Research pertaining to the visual performance of cushion cut diamonds is only just beginning. The majority of light performance research has been focused on rounds. It’s rather easy to predict the light performance of a round brilliant cut diamond because they are symmetrical. However a cushion cut diamond is aptly named because it is cushion in shape. Cushion cut diamonds are not perfectly symmetrical. Thus it is more difficult to predict the volume of light return and light performance by proportions alone.
This is why Brian Gavin is working with a specific cutter for the production of his Brian Gavin Select Cushion cut diamonds. I was told that Brian scoured the globe to find a diamond cutter who was producing exceptional looking cushion cut diamonds on a regular basis. I understand this approach because this is what I had to do when we were selling cushion cut diamonds on Nice Ice.
Trying to find cushion cut diamonds with the best light return and sparkle factor using the Multiple Listing Service (MLS) reserved for the trade was impossible. I found that it wasn’t possible to select cushion cut diamonds solely by their proportions, or based upon the facet design indicated on the plotting diagram, or even based upon the polish and symmetry grades. The only way to consistently find cushion cut diamonds with the best light performance was to buy from a select group of diamond cutters who I came to realize produced the best cushion cut diamonds available.
I’d love to tell you that if you limited the options to cushion cut diamonds with a total depth between 61 – 67% and a table diameter between 61 – 67% and a polish and symmetry rating of GIA Excellent or AGS Ideal that the diamond would provide the highest level of light return and a virtual balance of brilliance and dispersion. However I’ve seen exceptional looking cushion cut diamonds with a total depth as deep as 70% with a table diameter as broad as 70%.
Since cushion cut diamonds are not perfectly symmetrical, and light performance is affected by crown height and pavilion depth, the reality is that you’d really be making your life easier by buying a Brian Gavin Select Cushion cut diamond, since they’re being sourced from a cutter who Brian knows produces an exceptional looking cushion.
The reason why I know that Brian Gavin Select Cushion cut diamonds are exceptional, is because I used to buy cushion cut diamonds from the same diamond cutter. How’s that for simple?
I’ve purchased a lot of cushion cut diamonds from this particular diamond cutter throughout the years. All of the cushion cut diamonds that I purchased from him were amazing. I fully understand why Brian Gavin has chosen to partner with this diamond cutter for the online representation of his production. Long story short, I am extremely confident that you’re going to be tickled pink if you buy a Brian Gavin Select Cushion cut diamond.
I’ve got to admit that I’d actually buy one of the Brian Gavin Signature Cushion cut diamonds, because I think that they’re even more impressive! However the fact of the matter is that they also cost a heck of a lot more! Brian Gavin spent years and a ton of money on the research and development of his hearts and arrows cushion cut diamond. It takes about four times longer to facet and polish a BGD Signature Cushion cut diamond to the level of perfection required to meet Brian’s production standards, and there is a higher loss of diamond rough due. All of which results in a higher price.
So it comes down to this. If you want the absolute very best, buy a Brian Gavin Signature Cushion cut diamond. Understand that availability is limited, because the design specifications require a very specific type of diamond rough. The nature of the crystal has to be just right in order for the diamond to be cut. You might have to wait awhile, maybe even a year to find exactly what you’re looking for. And if you find it, I recommend buying it immediately because it is likely to sell out from under you if you stare at the screen for too long.
But if you’re simply looking for a cushion cut diamond that is going to offer a high volume of light return and exceptional sparkle, then a Brian Gavin Select Cushion cut diamond is an excellent option. It’s probably the best looking cushion cut diamond that you’re going to find online. The line certainly offers the highest degree of consistency in terms of knowing that the cushion cut diamond you purchase is going to provide great light return and visual performance! Like I said, I used to purchase cushion cut diamonds from this particular manufacturer myself, so I know what to expect.
Feel free to take advantage of my Diamond Concierge Service if you’d like help picking out the best Brian Gavin Select Cushion cut diamond available within your preferred range of carat weight, color, and clarity. Just drop me a note letting me know what you’re looking for. I’ll do all the heavy lifting so that you can get back to whatever it is that you do best. With 30+ years of diamond buying experience, this sort of thing is easy for me. Your price on the diamond will be exactly the same whether you find the diamond on your own, or I recommend it for you. So you’ve got everything to gain and nothing to lose.
Todd Gray is a professional diamond buyer with 30+ years of trade experience. He loves to teach people how to buy diamonds that exhibit incredible light performance! In addition to writing for Nice Ice, Todd "ghost writes" blogs and educational content for other diamond sites. When Todd isn't chained to a desk, or consulting for the trade, he enjoys Freediving! (that's like scuba diving, but without air tanks)
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