Best Places to Buy UK Diamonds, Importing Spectacular Sparkle

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July 19

Stunning Blue Nile Engagement Ring Ideas.

Blue Nile Engagement Rings.

“Hi Todd, I have been reading through your site and blog finding out as much as possible about diamonds before committing to a diamond for my partner. Being from the UK I have found that Blue Nile and a company called 77 Diamonds."

"They seem to be very competitive with price for the standard I am looking for. There are so many stones to choose from that I am now going round in circles.”

“My initial thoughts were to get as good a quality as possible. Therefore, I selected D color Round stones with VS2 clarity or better and excellent cut.

I then discovered Table and Depth percentages, Culets, Girdles, Angles, and Fluorescence. I don’t seem to be able to determine where I should concentrate to get the best sparkle.”

“The fluorescence issue is one I am really interested in as I personally think it would be pretty cool to have a slight blue glow to the stone under UV light but don’t want the stone to suffer, although you say this is very rare."

"I have a budget of approximately 3000 pounds sterling, (4500 USD). Any help is much appreciated as even though I thought I’d started my research early (April) the day of reckoning is getting closer (October). Kind regards” ~ Richard T.”

Shipping Diamonds to the UK:

Thank you for your inquiry Richard. Blue Nile is a great company to work with if you’re located in the U.K. First, they have a division over there and that makes things easier.

However vendors like Brian GavinJames Allen, and Whiteflash also ship diamonds internationally. In fact, we used to do it all the time, and it’s pretty simple.

A Quick Review of

77Diamonds Review Inventory List.

Screenshot of 77Diamonds Search.

This is the first time that I’ve ever heard of 77Diamonds of London. So, I checked them out and the simple truth is that I don’t have the patience to endure searching for diamonds on their search engine.

The Advanced tab pictured to the left, enabled me to limit the search to diamonds with Cut, Polish, and Symmetry grades of Excellent.

However, it would be easier if there was also a way to limit the range of total depth to between 59 – 61.8% and the table diameter between 53 – 57.5%.

That is is something which I can do on Blue Nile. It would be even better if I could limit the range of crown angle between 34.3 – 34.9° and the pavilion angle between 40.6 – 40.9° which is my preferred range.

When I did click on a few of the diamonds listed in their inventory, the diamond details pages seemed to only feature a “sample image” of a round brilliant cut diamond and a summary of the diamond grading report, but not the actual diamond grading report.

I like the overall graphic design of the 77Diamonds website, but think that there is a lot of room for improvement with regards to their diamond search tool and the amount of information provided on their diamond details page.

Buying Blue Nile Diamonds from the UK:

Using the Advanced options tab which is available within the diamond search engine from Blue Nile. I set the search parameters as indicated above for lab, polish, symmetry, total depth and table diameter.

That produced a list of 17 diamonds within the range of D-F color and VS-2 to VS-1 in clarity with a cap of $4,700.00 U.S.D. and I used the crown angle, pavilion angle, and inclusions to narrow down those options to the following four diamonds (all links provided below are affiliate links):

Photograph of Blue Nile Signature Diamond.

Blue Nile Signature Clarity Photograph.

The first option is this 0.71 carat, VS-2 clarity, Blue Nile Signature Diamond which is D-color with medium blue fluorescence, measuring 5.72 – 5.74 x 3.54 mm.

The total depth of 61.8% and a table diameter of 56% with a crown angle of 34.0° that is offset by a pavilion angle of 40.8 degrees. The diamond also has a medium to slightly thick, faceted girdle and no culet.

So the first thing is that I’d prefer that the crown angle be somewhere between 34.3 – 34.8 degrees, but this is an ideal cut diamond and the pavilion angle is spot-on.

In that case, it’s worthy of consideration. The GIA indicates that the primary inclusions are “crystals” and they appear to be pretty small in the clarity photograph provided on the GCAL report.

Additional Options Worth Considering:

This 0.72 carat, VS-2 clarity, Blue Nile Signature Diamond which is E-color with medium blue fluorescence is comparably cut with a total depth of 60.9% and a table diameter of 34.0 degrees and a pavilion angle of 40.6 degrees with a medium, faceted girdle and no culet.

Once again, I would prefer that the crown angle measurement be between 34.3 – 34.9 degrees, but it’s still acceptable.  The diamond measures 5.78 – 5.81 x 3.53 mm and has an overall cut grade of GIA Excellent just like the last option.

The primary inclusions are clouds of pinpoint size diamond crystals and diamond crystals, all of which look fine in the clarity photograph provided on the GCAL diamond grading report.

This One is Slightly Better:

A better option is this 0.72 carat, D-color, VS-1 clarity, Blue Nile Signature Diamond which is cut within my preferred range of parameters. This diamond measures 5.76 – 5.78 x 3.52 mm with a total depth of 61.1% and a table diameter of 57%.

It has a crown angle of 34.5 degrees that is offset by a pavilion angle of 40.6 degrees with a medium to slightly thick, faceted girdle and no culet.  It’s cut to a set of proportions which is just a little bit tighter and that is likely to produce just a little more light return.

The primary inclusions are diamond crystals and pinpoint size diamond crystals, and here again, they look fine in the clarity photograph provided on the GCAL diamond grading report.

There Is Still Room for Improvement:

My favorite however, is this 0.81 carat, VS-2 clarity, Blue Nile Signature Diamond with medium blue fluorescence. First, it is cut the way I like and exhibits medium blue fluorescence, which I’m kind of partial to.

This diamond measures 6.01 – 6.03 x 3.67 mm with a total depth of 61.0% and a table diameter of 57% with a crown angle of 34.5 which is offset by a pavilion angle of 40.6 with a medium, faceted girdle and no culet.  The primary inclusions are listed as clouds, feathers, crystals, and I don’t see anything on the clarity photograph that alarms me.

Brian Gavin Blue Fluorescent Diamond:

Brian Gavin Blue Fluorescent Diamond Under Black Light.

Brian Gavin Blue Fluorescent Diamond.

This 0.757 carat, F-color, VS-2 clarity, diamond from the Brian Gavin Blue collection, it exhibits strong blue fluorescence and I just asked Brian to take it for a spin in different lighting situations, and am told that it’s gorgeous!

The diamond is graded by the AGS Laboratory with an overall cut grade of AGS Ideal-0 on the Platinum Light Performance grading platform, and measures 5.84 – 5.86 x 3.60 mm.

This diamond has a total depth of 61.5% and a table diameter of 57.7% with a crown angle of 35.0 degrees (that’s 0.01 beyond my preferred range) and a 40.9 degree pavilion angle.

It also has a thin to medium, faceted girdle and a pointed culet.  The primary inclusions are crystals and feathers.

James Allen True Hearts Diamond:

AGS DQD for James Allen True Hearts Diamond.

AGS Report for this James Allen Diamond.

This 0.70 carat, E-color, VS-2 clarity diamond from the James Allen True Hearts collection is a pretty nice option! It is graded by the AGS Laboratory with an overall cut grade of AGS Ideal-0 on their Platinum Light Performance grading platform.

I feel that this report is superior to the GIA Excellent format because it also provides insight into the light return of the diamond using Angular Spectrum Evaluation Technology (ASET) which is proprietary to the AGS Laboratory.

The red, green, and blue ASET image which appears on the lab report pictured to the left looks excellent and is indicative of a diamond which has been optimized for maximum light return.

The proportions of the diamond are within my preferred range and the inclusions look perfectly fine. Read: Information for International Shipments with James Allen.

I hope that this article provided you with some insight into the whole UK Diamonds thing Richard. I realize that buying a diamond online from overseas presents some additional challenges in terms of duties and tariffs.

However, the reality is that most of the online vendors who I work with have been shipping diamonds internationally for years. In most cases, you’ll just need to pay the delivery person the duty at the time the package is signed for and delivered.

About the Author

Dive deep into the glittering world of diamonds with Todd Gray, the CEO of Gray Matter Development, LLC. Todd has 35+ years of experience as a diamond buyer and trade consultant. He ghostwrites content for several online vendors and is an avid Freediver, currently exploring the Cenotes of Yucatan, Mexico. Dive into brilliance with Todd Gray!