This Brilliant Earth Review will highlight the things that set this online powerhouse apart from the pack. It’s been a few years since I really dug into their site and there have been a lot of improvements.
The key takeaway is that Brilliant Earth is a global leader in ethically sourced diamonds and jewelry. Their commitment to selling Conflict-Free™ diamonds and engagement rings makes them one of the most openly ethical brands.
Arguably, all the vendors I work with actively strive to comply with the Kimberley Diamond Act of 2003. In that case, you can rest assured that the diamond you buy from them is also conflict free.
Navigating Brilliant Earth:
On the average day, there are more than 100,000 Brilliant Earth Diamonds to choose from. Approximately 10K of those diamonds are blockchain enabled.
In addition, about 80% of the diamond listings feature high-definition video. In that case, you will be able to view the diamond from 360-degrees.
You can adjust the search criteria to filter the results according to your preferences. Of course, the first thing to decide is the type of diamond you prefer.
The diamond search page allows you to find the diamond of your choice. Use the filters to search blockchain diamonds, by country of origin, and even specify the grading laboratory.
Being Socially Responsible:
One of the founding principles of Brilliant Earth is to raise the ethical standards of the industry even more. With that in mind, this Brilliant Earth review will focus on the things that make this brand standout, such as:
Keep reading and in a few minutes, you’ll have what you need to make an informed decision. For instance, did you know that Brilliant Earth is a certified member of the Responsible Jewelry Council? The RJC is the leading authority for defining ethical standards for the industry and Brilliant Earth passed their audit
Why You Should Buy from Brilliant Earth:
Brilliant Earth was founded in 2005 and is built upon the principles of ethical sourcing and transparency. Their rigorous protocols for sourcing diamonds exceeds the standards of current industry practices.
Beyond Conflict-Free™ Diamonds from Brilliant Earth are selected for their ethical and environmentally responsible origins. They are one of the first jewelers to offer blockchain-enabled diamonds that enable you to trace the origin of your diamond.
To ensure that possibility, suppliers must rely upon rough diamonds that originate from specific mining operations. Specifically, those mining groups that follow internationally recognized labor, trade, and environmental standards.
On any given day, you can choose from approximately 10,000 blockchain-enabled diamonds from Brilliant Earth. I’ll show you how to adjust the filters to select the best-performing diamonds momentarily.
Are Brilliant Earth Diamonds Conflict Free?
As discussed previously, Brilliant Earth requires their suppliers to source diamonds from specific mining operations. Specifically, mining groups that operate in countries that continue to demonstrate their commitment to follow internationally recognized labor, trade, and environmental standards.
Brilliant Earth is also one of the first jewelers to participate in a robust chain of custody protocol. In that case, you can choose from approximately 10,000 diamonds that are blockchain enabled.
That means that you can search Brilliant Earth for diamonds and track them by origin. For example, you might prefer natural diamonds that originate from Canada, Russia, or Botswana.
In that case, you can specifically search for diamonds from those countries of origin. Of course, Brilliant Earth also offers an extensive selection of lab-grown diamonds.
Are Brilliant Earth Diamonds Carbon Free?
Since diamonds consist of carbon, it should be obvious that Brilliant Earth diamonds are not carbon free. However, the people behind the company are sustainability-minded and intent on reducing their carbon footprint.
After calculating their carbon footprint, they partnered with Carbonfund.org to offset their carbon emissions. Their contribution helps fund the Tropical Rainforest Conservation in Brazil.
That project focuses on protecting 750,000 acres of tropical rainforest. For more details, you can read more about the Brilliant Earth's Carbon-free commitment.
Brilliant Earth is striving to be Carbonfree® by helping to:
In that case, when you decide to buy a Brilliant Earth Diamond, you’re also helping to protect the rainforest. After all, every aspect of running a business creates carbon emissions. The only difference is that Brilliant Earth is actively trying to balance the scales.
Jewelry Made with Recycled Precious Metals:
If you’ve spent any time on social media looking for #ringspiration, then you’ve probably seen the beautiful designs from Brilliant Earth. They are well-known for designing stunning engagement rings that are as comfortable as they are beautiful.
They also strive to ensure the durability of their high-quality designs and use 100% recycled precious metals. In that way, they minimize their footprint and help diminish the negative impacts of metal mining.
It’s a little-known fact that precious metals can be recycled repeatedly without degrading their integrity. Brilliant Earth chooses recycled alloys for that reason, without sacrificing comfort, quality, or durability. In that case, you can cherish your engagement ring for a lifetime without guilt or worry.
Benefits of Buying from Brilliant Earth Diamonds:
Brilliant Earth offers competitive 30-day returns and a lifetime upgrade policy. If you want to upgrade, you'll receive full credit for your original purchase and need only spend fifty-percent more to qualify. The only caveat is that their trade-in policy does not apply to lab-created diamonds.
It's also possible to purchase a ring online or visit a Brilliant Earth Diamonds Showroom. At the present moment there are fourteen showrooms to choose from.
Brilliant Earth Showroom Locations:
In that case, you can visit a showroom to look at settings and select a diamond. You can also schedule an appointment to speak in person or via their virtual appointment tool and online chat.
How to Search Brilliant Earth Diamonds:
In the first place, Brilliant Earth offers conflict-free diamonds in every popular diamond shape. However, I will focus on round brilliant cut diamonds since that is the most popular diamond shape.
The proportions of a round brilliant cut diamond dictate the volume of light return and balance of brilliance and dispersion. At the same time, the degree of optical precision is also going to factor into light performance.
With that in mind, we recommend the following range of search criteria and proportions:
Recommended Search Criteria:
Suggested Search Parameters:
For the sake of this example, let's search Brilliant Earth for a conflict-free diamond with these characteristics:
Those are the settings used to find the diamond at the top of the page. This screenshot shows the search criteria that I use to search for the best diamonds from Brilliant Earth.
Screenshot of Search Criteria:
Advanced Filter Settings:
Set the advanced filters on Brilliant Earth as shown above if you're looking for the best looking round diamonds:
You can check the boxes to designate a country of origin if you have a preference. However, I prefer to leave those options open to benefit from the most extensive selection. After all, it's already difficult enough to find diamonds that meet my selection criteria.
Filtering the Search Results:
In this instance, there were only nine diamonds with characteristics within the scope of the search criteria. Be that as it may, only a few of those diamonds will survive the next step.
After all, the majority of them will not have a desirable crown/pavilion angle offset. In other words, you're only looking for the diamonds with the following crown/pavilion angle offset:
With this in mind, the next step is to open up all the diamond details pages in a separate tab of your browser. To do that, follow these steps:
- 1Right-click your mouse over "View".
- 2Select "Open Link In New Tab" from the dropdown list.
- 3Repeat this process for every diamond in the list.
How to View the Diamond Details:
The image above shows what these steps might look like in your browser. If you're using Google Chrome, it will look pretty much exactly as shown above.
Next, just right-click your mouse over the line listing for each diamond. Secondly, you're going to select the option to Open Link in New Tab. Then, you'll repeat the process in like manner for all of the diamonds that appear in the search results.
Once the diamond details pages are open in separate tabs, you will evaluate the proportions. It is a time-consuming process to have to open up the diamond details pages individually.
Unfortunately, this is a necessary part of the process at this point. Be that as it may, the result will be worth the time spent if we're able to find a diamond with the right proportions. With that in mind, let's review the diamond details pages for the two that meet my selection criteria.
Brilliant Earth H&A Diamond Review #1:
The screenshot above shows the basic details for this Brilliant Earth Hearts and Arrows diamond on October 20, 2021. If you click on the icons on the left, the larger image will appear in place of the hearts' image.
In this case, the hearts' pattern is inconsistent and does not meet our criteria for the hearts and arrows designation. The heart in the relative eight o'clock position is closest to our expectations.
Whereas the rest of the hearts' look more like lawn darts from our perspective. Regardless of that fact, the proportions of this diamond do meet our selection criteria.
According to the GIA, the diamond has a 40.8 degree pavilion angle that is offset by a 34.5 degree crown angle. In that case, the stage is set for the diamond to produce a high volume of light return.
It should also exhibit a virtual balance of brilliance and dispersion. However, the sparkle would be even more vivid and intense if the optical precision were better.
Then again, the diamond would be more expensive because it takes up to 4X longer to achieve the higher degree of optical precision. That is the consistency of facet shape, size, and alignment from the perspective of 360-degrees.
As that may be, the overall cut grade of this diamond is well within the Top 1% of the annual production for rounds. However, it's not in the Top 0.001% that we consider worthy of the H&A designation. To put it another way, it's going to perform like a standard Porsche 911 non-turbo, but it's not a GT3 RS.
Brilliant Earth H&A Diamond Review #2:
Once again, the screenshot above shows the details for this hearts and arrows diamond from Brilliant Earth. As you can see, the hearts' pattern is inconsistent, so it does not meet our definition of hearts and arrows.
However, the diamond does meet our proportions criteria. According to the GIA, this diamond has a 40.8 degree pavilion angle offset by a 35-degree crown angle.
In that case, the stage is set for a high volume of light return and a virtual balance of brilliance and dispersion. It's worth mentioning that less than 0.001% of round diamonds meet our criteria for the H&A designation.
The fact that this diamond exhibits hearts is an indication that it is on the higher end of the spectrum for the GIA Excellent grade. In that case, it's a good candidate if you're looking for a diamond that will perform better than most.
Pick Your Favorite Diamond Shape:
Brilliant Earth offers more than 100,000 loose diamonds in the most popular shapes. In order to help you select the best performing diamond, we provide the following tutorials:
Are Brilliant Earth Diamond Prices Good?
Of course, Brilliant Earth offers competitive pricing on their diamond ring selections. However, jewelry is a luxury product, so pricing will fluctuate across certain categories. For example, the diamond shape can affect price, as well as its individual characteristics.
Another benefit of buying from Brilliant Earth is that they design most of their own settings. In that case, the price you pay depends primarily on the components and design elements. The fact of the matter is that some ring styles are more complicated and labor intensive than others.
At the end of the day, rest assured that Brilliant Earth prices are relatively comparable to other brands. In other words, the majority of online retailers price similarly because they’re competing on a global scale.
Payment and Financing Options:
Brilliant Earth financing is available through Wells Fargo bank and restrictions apply. For example, it is only available to US customers. It is also dependent on credit approval, see site for details.
Consequently, it’s worth checking out because sometimes special incentives are available. For example, I’ve seen offers like 12 months no interest if paid off within the first year, etc.
Customer Service + Reviews:
Brilliant Earth Customer Service is available 24/7 to ensure your needs are met.
* Terms and conditions apply, see Brilliant Earth for details. Most of this is pretty standard at this point in time. However, it's important to note that custom orders and anything that has modified is non-returnable. That makes sense, right?
One thing that sets Brilliant Earth apart is that they offer free round trip shipping if you need to resize your ring within the first sixty days. In contrast, most of their competitors only provide free shipping at the time of purchase.
Free Lifetime Diamond Upgrade:
Brilliant Earth offers full trade-in value for any natural diamonds that you purchase from them. However, lab-grown diamonds from Brilliant Earth are not eligible for their upgrade policy.
In addition, the price of the new diamond must be at least fifty percent more than the original purchase. That's actually pretty good because a lot of places require you to spend 2X the price.
Note that the original documentation, such as the lab report must be provided at the time of upgrade. The diamond must also be in salable condition. That means that it can't be chipped or damaged in any way.
Upgrades are not available for colored gemstones, settings and jewelry, or lab created diamonds. They will recycle gold, or platinum jewelry, and offer a credit based on current metal prices.
Temporary Setting Option:
Brilliant Earth offers a temporary setting option to make it easier to buy an engagement ring. This is great because you can be confident about your diamond choice, but unsure about the setting style.
In that event, you can buy the diamond and have them set it in a temporary setting. Then, you can propose and present the ring and your partner can choose the setting they like.
The classic 18K White Gold 2mm Comfort Fit solitaire engagement ring from Brilliant Earth is the temporary setting available. As you can see, this is one of the classic ring styles that is quite popular.
FSC Certified Packaging:
Those are forests that are responsibly managed to preserve them for the enjoyment of future generations. In similar fashion, the packaging materials that Brilliant Earth uses also come from responsibly managed sources.
They also include a complimentary non-toxic biodegradable jewelry cleaner with diamond or gemstone orders more than one thousand dollars. The exception is for gemstones such as pearls, which the cleaner should not be used due to their delicate nature.
Help Searching Brilliant Earth Diamonds:
If you're looking for a diamond from Brilliant Earth, we're happy to help you search. At the same time, we can help you evaluate the details for any diamonds that you may be considering. Just initiate an inquiry using our Diamond Concierge Service.
* Links & Prices Disclaimer:
Apparently, Brilliant Earth deletes the diamond details pages once a diamond sells. In other words, links to those pages are temporary. In that case, any links to those pages will eventually return a 404 not found status.
With that in mind, we provide links to the search page on Brilliant Earth rather than individual diamond details pages. Screenshots of the diamond details pages shown above are on file. We will provide copies of those pages upon request.
In addition, all diamonds are subject to prior sale or memo, and prices are subject to change. In that case, the prices shown herein represent market conditions at the time this article is written.