I just saw a stunning Hearts on Fire diamond at a local retailer. Now I can’t imagine settling for anything less. The visual performance is amazing. The sparkle is incredible. Unfortunately, the price was staggering. I just finished reading your review of the Hearts on Fire store in Las Vegas. I got the impression that HOF diamonds are simply a brand name version of what is commonly known as Hearts & Arrows diamonds. Is that an accurate assumption? If there are different brands of H&A diamonds, are some priced better than others? Which do you recommend?”
Hearts & Arrows is a classification of super ideal cut diamonds, which offer the absolute best light performance. The decision as to where you decide where to buy hearts and arrows diamonds, will be influenced by the level of perfection that you desire. Hearts on Fire is certainly a popular brand of hearts and arrows diamonds. They’ve spent a considerable amount of money on advertising to achieve that degree of recognition. According to Kantar Media, Hearts On Fire spent $3.8 million on advertising in 2010. No wonder Hearts on Fire are some of the most expensive diamonds on the retail market. We actually used to be an authorized dealer for Hearts on Fire. We parted ways after I determined that we could purchase Hearts & Arrows diamonds from Brian Gavin for considerably better prices. Brian’s only advertising expense at the time, was a little blurb in a trade magazine for diamonds that were “A Cut Above” which is a trademark now owned by another company.
Brian became a primary supplier of diamonds for Nice Ice, and became one of my personal mentors. He took me under his wing and taught me a great deal more about hearts and arrows diamonds. Thus when people ask me where to buy hearts and arrows diamonds online, the first place that comes to mind is Brian Gavin Diamonds. Brian is a fifth generation diamond cutter, who is literally a walking, talking, dictionary of diamond cutting knowledge. When they say “We set the standard for hearts and arrows” they mean it literally.
Based on the search criteria you submitted in your Diamond Concierge Service request, I believe that this 1.335 carat, F-color, VS-1 clarity, Brian Gavin Signature round hearts and arrows diamond is exactly what you’re looking for. Look at that spectacular image of hearts and arrows! This is an actual photograph of the pattern of hearts and arrows exhibited by this diamond when as viewed through a special scope. Notice the near perfect symmetry of each heart. This type of perfection can only be achieved by the most skilled of diamond cutters. Hearts & Arrows diamonds are extremely rare, representing about 0.001% of the round brilliant cut diamonds produced in the average year. They cost a bit more than standard ideal cut diamonds, because they take about four times longer to produce. In my experience, the slight premium is worth every penny. You will be repaid ten times over, because this Brian Gavin Signature diamond offers the absolute best light performance.
The term Light Performance refers to the volume of light return, and the balance of brilliance and dispersion. Brilliance is the white sparkle reflected by a diamond, and dispersion is the colored sparkle or fire. In this particular instance, the pavilion angle of 40.6 degrees is going to produce a high volume of light return. The crown angle of 34.9 degrees will produce a virtual balance of brilliance and dispersion.
The combination of the 77% lower girdle facet length, and the higher degree of optical precision, which creates the pattern of hearts and arrows, will produce Broad Spectrum Sparkle. This is sparkle that is larger in size, and bolder, brighter, and more vivid, than what the average ideal cut diamond will produce.
So where should you buy hearts and arrows diamonds online? I think you know by now that Brian Gavin is clearly the best. Brian Gavin produced hearts and arrows diamonds for Nice Ice, because Brian Gavin Signature hearts and arrows diamonds offer outstanding light performance and sparkle factor.
Crafted by Infinity is another former supplier of hearts and arrows diamonds for the Nice Ice brand. The hearts and arrows production of Crafted by Infinity is top notch! High Performance Diamonds is the online distributor for Crafted by Infinity diamonds. This 1.418 carat, E-color, VS-2 clarity, Crafted by Infinity hearts and arrows round diamond is another great option! I’m not going to link to it directly, because doing so will result in a broken link on this page once the diamond is purchased and removed from their online inventory. So please tell Wink at High Performance Diamonds that you read about them on Nice Ice. As you can see, this diamond exhibits a very nice hearts pattern. The 40.8 degree pavilion angle is going to produce a high volume of light return. The 34.4 degree crown angle is going to produce a virtual balance of brilliance and dispersion. This puppy will deliver pure spectral bliss. I definitely recommend investing in a couple pairs of dark sunglasses if you buy it!
Victor Canera is another place where you can buy hearts and arrows diamonds online. This 1.305 carat, E-color, VS-2 clarity, hearts and arrows diamond by Victor Canera is another option you should consider. As you can plainly see, it exhibits a very nice patter of hearts and arrows. The 40.7 degree pavilion angle is going to produce a high volume of light return. The 34.7 degree crown angle is going to produce a virtual balance of brilliance and dispersion. If you were to compare any one of these diamonds side-by-side next to the Hearts on Fire diamonds that you saw recently, I am confident you will see they offer the same light performance. All of the diamonds referenced herein have an overall cut grade of AGS Ideal-0 and proportions that are within the middle of the spectrum designated for the zero ideal cut proportions rating. And they all exhibit crisp and complete patterns of hearts and arrows. So now that you know where to buy hearts and arrows diamonds online. Which will you choose?
Imagine for a moment. Being faced with the challenge of buying one of these hearts and arrows diamonds online. Which diamond would you choose? Why? The proportions are pretty much the same, as is the overall cut grade of AGS Ideal-0. All three of the diamonds exhibit very nice patterns of hearts and arrows. The pattern exhibited by one of them is exceptional. Do you know which diamond that is?
The answer is simple if you know what to look for. But I have to tell you that the difference between these three diamonds is pretty subtle, it’s the kind of thing that might only be picked up by a professional diamond buyer like myself. Somebody with 30+ years of experience in the niche of super ideal cut diamonds. Which is why I’d like to invite you to take advantage of my free Diamond Concierge Service if you are looking for a diamond.
Send me links to the diamonds which you’re considering. Or just let me know the range of quality and price you are searching for… I’ll help you determine which diamond is the best option, and explain why. Leaving you free to get back to whatever it is that you do best!
By the way, this blog post on where to buy hearts and arrows diamonds online was published after the client had the opportunity to choose one of the options recommended. I’ll always give you first crack at any diamonds which I recommend, before turning a topic into a blog post.
Todd Gray is a professional diamond buyer with 30+ years of trade experience. He loves to teach people how to buy diamonds that exhibit incredible light performance! In addition to writing for Nice Ice, Todd "ghost writes" blogs and educational content for other diamond sites. When Todd isn't chained to a desk, or consulting for the trade, he enjoys Freediving! (that's like scuba diving, but without air tanks)
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